I help tech companies build their valuable features with a strategy-first approach

Your company's brand identity should be as groundbreaking as your product.

Even the most disrupting product needs a great brand to get business results.

I help you to CREATE products your users will want to use.

I help you to GATHER the best solutions from far and wide.

How I can help you

I am a proactive partner

I believe that quality branding and effective advertising require more than a service provider to do the job. It requires a partner that would listen and understand the client’s needs, proactively suggest and question opportunities and do all that with a genuine care.

Usability is my priority

Art for art's sake, or art for people's sake? This never-ending debate can go on forever but I believe that design is for us, the people. Great design is only as great as the purpose it serves. There’s a saying: 'Design is not for philosophy, it’s for life' and I stand firmly behind it.

Responsibilities

Profit making is not my primary goal. It is only the outcome of the process. In my work I’m lead by responsibility, honesty and work ethics. If the strategic analysis shows that you don’t need a specific service, I do not propose it to you, no matter how profitable it could be.

Design maturity

Design is my true passion. That is why I value the quality of the design as much as I value my clients. There is no such thing as “good enough” in my book. I always strive to be better during our creative journey to perfection.

My key services - My key services - My key services - My key services - My key services - My key services

Workshop Facilitation

When a Design Sprint isn’t suitable, sometimes a workshop will suffice. I’ve run workshops for many clients from start-ups to in-house stakeholders

Design Strategy

Movement does not mean progress. It’s just as important to focus on the medium and long term as it is to have a well-designed product.

Design Systems

Efficiency is the key to a well-functioning design team. I’ve worked on early Design Systems at Techcombank, Zevoy and Hoxhunt

Competitor research

A competitive analysis provides strategic insights into the features, functions, flows, and feelings evoked by the design solutions of your competitors

Web and Mobile App Design

The end product. To learn more about how I arrive at the final solution and why take a look through the case studies below

Psychology desicions

Making design decisions is never easy in which I find a great reasonable source to based on which is the psychology of human

Work - case studies

Let's create things together - Let's create things together - Let's create things together - Let's create things together - Let's create things together -

What they say - What they say - What they say - What they say - What they say - What they say -

What they say - What they say - What they say - What they say - What they say - What they say -

Tommaso Borghi

CEO & Founder

"Thanks to this project we discovered and realised our brand was so much more than what we thought. We're extremely happy about the results".

Nicola Grazioso

Brand Manager

"Not only the project inspired us about our brand, but the actual business results we were able to accomplish were amazing."

Marco Fontanesi

CEO & Founder

"It seems like a trivial thing for us now, but thanks to the project we have realised that all design choices must have a strategic basis."