Listen
Framing the problem is crucial to the success of any project. In this phase I make sure I understand everything about the company, the market it operates in, who is the target audience, what are the company’s competitors and what is the the real problem we’re trying to solve.
Research
Market
Project goals
Target audience
The problem
Reasoning
Every design project has to achieve business & user goals. After learning them in the first phase, I try to think of a strategy to reason them. This phase is mostly done through workshop with you, the client. I’m a big believer of collaboration and co-creation. My design decisions take into account human considerations, from ergonomics to cognitive capabilities. A good solution has to be both useable and useful.
Website content strategy
Brand strategy
Brand attributes
Mission, vision, values
Gap analysis
Reasoning Thinking
Data analysis
Make it happen
Guided by a Design Thinking approach, I create multiple concepts to solve the problem we identified. However, only the real viable solution make it to you. I don’t present sketches or rough ideas, I present working solutions to the problem.
Visual Identity design
Visual direction
Wireframes
UI Design
Prototypes
Reiterating design
Usability test
